illy

The challenge illy presented to Planet Canit was to design and deliver a gift tin package that was large enough to be used for a variety of sizeable gift items yet still retain the sleek, spare look that is illy’s hallmark.

Experience Luxury

illy’s goal was to promote coffee and the coffee experience as a luxury, and to convey the components of that experience in a high-end premium package which speaks to illy’s brand image.

Presentation

illy wanted to maximize the use of the metal gift box allowing it to showcase coffee tins or Matteo Thyun’s award-winning designer ceramic drinkware.  The Gift Tin accomplishes this goal.

Branding

The structural and graphic design of this tin presents a complete and compelling link to illy’s brand image.  The outside “look” segues to the product presentation inside, furthering illy’s marketing strategy of selling products in gifts sets.