The challenge illy presented to Planet Canit was to design and deliver a gift tin package that was large enough to be used for a variety of sizeable gift items yet still retain the sleek, spare look that is illy’s hallmark.
illy’s goal was to promote coffee and the coffee experience as a luxury, and to convey the components of that experience in a high-end premium package which speaks to illy’s brand image.
illy wanted to maximize the use of the metal gift box allowing it to showcase coffee tins or Matteo Thyun’s award-winning designer ceramic drinkware. The Gift Tin accomplishes this goal.
The structural and graphic design of this tin presents a complete and compelling link to illy’s brand image. The outside “look” segues to the product presentation inside, furthering illy’s marketing strategy of selling products in gifts sets.